TRIP Bike Co. -Website
Our goal is to design a user-friendly and visually appealing e-commerce website for selling bicycles. The website should provide a seamless user experience, showcasing a wide range of bicycles, allowing users to make purchases easily, and promoting customer satisfaction.
My Contributions
Provide users with a seamless and intuitive website to make an informative decision to purchase a new bike. Enable users to easily maneuver through the site to see all the options and compare products before following through with a smooth and painless transaction. Conduct research to understand the needs, preferences and pain points of the target audience. Perform usability testing to ensure a seamless and intuitive user experience, addressing issues or confusion that arise. Gather user feedback through surveys, and community engagement to continuously improve the website's features and usability.
Target Audience
Men and women of all skill levels who are looking to purchase a bike capable of their needs. These individuals will be investing in a purchase that they will do extensive research on before completing a transaction. So creating a website that easily depicts all the information and makes completing the transaction smooth and easy was the goal for the design.
Design and Features
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Information Architecture: Developed a clear and intuitive website structure with well-defined categories (e.g., race bikes, mountain bikes, hybrid bikes), filtering options, and a search functionality to help users easily navigate and find the desired bicycles.
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Visual Design: Created a visually appealing and consistent design language that aligns with the brand identity, incorporating high-quality product images, engaging typography, and a harmonious color scheme.
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Product Listings: Designed product listing pages with concise yet informative descriptions, clear pricing, and prominent "Add to Cart" buttons. Implemented filtering options based on price, size, and bike type to facilitate product exploration and comparison.
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Product Details: Developed individual product pages with comprehensive details, including specifications, and related accessories.
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Shopping Cart & Checkout: Designed a user-friendly shopping cart that provides clear information about the selected items, quantities, and prices. Implemented a seamless checkout process with multiple payment options, as well as a guest checkout option.
